Ghost citation (coin the term)
Educational - names the citation-without-clicks problem and hands over the 5-prompt check to see if you're quoted or just linked.
Plain takes on go-to-market distribution: how products actually get found, quoted and chosen, now that the click is dying. Each one is a claim, the reasoning, and the move you can run this week. Steal them.
Educational - names the citation-without-clicks problem and hands over the 5-prompt check to see if you're quoted or just linked.
Educational - the AI referral split, plus the move: test your buying prompts in Claude and Perplexity, not just ChatGPT.
Educational - most AI citations aren't your site, so the move is to earn presence in the off-site pages models read.
Educational - the one-idea-five-formats content engine, drawn from Walker and Welsh, so you stop chasing new ideas.
Educational - the storefront test (one idea per post), borrowed from Pierri, so founder content stops getting scrolled.
Insight/reframe - product-led distribution explained through Calendly: the win was the built-in viral loop, not the features.
Relatable + insight - reframes the highest-leverage distribution work as looking like doing nothing; judge/admire paradox drives shares.
Insight/relatable - reframes 'SEO is dead' as the death of low-effort keyword tactics, not of findability.
Insight/entertainment - the AI-slop crackdown is about originality, not tells; delete-the-generic is the real fix.
Insight/relatable - build-in-the-open explained: posting the doubt drives comments and distribution, posting the win doesn't.
Insight/reframe - names the dirty AEO tactic and hands over the 10-minute audit to catch it in your own category.
Shock/novelty + educational - the citation trail exposed live, and the viewer learns the same 5-minute check.
Educational - the delete-the-generic test that keeps founder content visible after the June update.
Educational - communities as the citation surface, one concrete move this week with an honest timeline.
Insight/reframe - spend on presence where models read, not on watching a score.
An easy on-ramp (free tier + mobile) and community-owned templates beat a superior product.
You don't beat a default by being better, you need a wedge worth the switching cost.
A free tier plus being where users already are beats superior design.
A free, browser-based, collaborative model is itself a distribution engine that spreads through an org.
AI answers are assembled from YouTube and Reddit citations, so this week answer 3 buyer threads on Reddit instead of writing another uncited blog post.
Run the 3 buyer prompts (comparison, verdict, switch) through ChatGPT; wherever you're missing from the answer is this month's findability target.
Write posts that deliver full value in-feed (zero-click); 'link in comments' gets throttled, dwell and saves get rewarded.
Take one core belief and post it five ways this week (teach / story / contrarian / list / prediction); topical authority now out-distributes follower count.
LinkedIn is suppressing generic AI content; the winning move is one specific point of view only you could write (your 'scar tissue'), not more polish.
Conflict and 'receipts' out-distribute polished content; when someone tries to suppress you, that suppression is your best post.
Naming a category is a distribution move worth more than the tech; the namer owns the conversation.
Don't scrap flops: rewrite only the first 3 seconds and repost elsewhere. Treat it as distribution, not content.
Stack three asset types on purpose: video for reach (decays), writing for trust (compounds), curation for borrowed leverage.
The platform, not your follower count, controls reach, so post where discovery still flows, not just where your audience already is.
Stop optimizing to rank (the click is dying), optimize to be named in the AI answer.
The 'paying more to reach fewer humans' truth in one frame, engineered for shares and comments.
A dry say-vs-reality bit that lands the crawler-ratio point; shareable because it's true and funny.
A recurring deadpan-institution character that makes dry distribution lessons funny and bingeable.
The ideas are free. The unfair advantage is in applying them to your actual business.