The best distribution move most founders will not make is posting the thing they are scared to post.
Adam Robinson launched a new company by posting his full business plan and his actual anxiety about it. Pricing, doubts, the fear the market was too small. Before it was proven.
It got more comments than any polished launch would. Because people root for a bet, not an ad.
Everyone posts the win: the revenue screenshot, the logo wall. And everyone scrolls past it, because a win is a closed loop. There is nothing to say back.
A doubt is an open loop. People want to help, argue, or admit they are scared too.
So next post, share the thing you have not figured out yet.
Wins get you a like. Doubts get you a conversation. And conversations are distribution.
What is the doubt you have been sitting on?
The move. Insight/relatable - build-in-the-open explained: posting the doubt drives comments and distribution, posting the win doesn't.
One of the things Alex keeps saying about go-to-market distribution. See the rest →