The terms.

Native Organic Distribution is a go-to-market motion where organic channels run as a company's primary growth engine rather than a slow secondary one. It became viable when AI removed the production ceiling that always capped organic output. You run it by encoding an operator's judgment into reusable skills, rather than handing the work to autonomous agents.

Distribution debt is the accumulated value of everything a company built that nobody can find. The feature shipped into silence, the launch that died in a day, the post that deserved reach and got none. It compounds like financial debt: you service it with more launches and more content while the balance never drops.

The citation gap is the distance between the questions buyers ask an AI and the answers where a brand actually appears. Ranking measured your position on a page of results. The citation gap measures whether you are named in the answer at all, and failing it is silent, because no lost-deal report records a comparison you never knew was running.

A ghost citation is an AI answer that lists your page as a source while quoting none of your words. You get the link and none of the persuasion. Roughly 1% of readers click the sources under an AI answer, so the credit is worth almost nothing when the sentence the model repeats belongs to a competitor.

Answer laundering is the practice of planting content in the community threads that AI engines trust, so the engine repeats it back to buyers as neutral advice. The recommendation reads as organic and was bought. It works because AI answers lean on community sources: Google's AI responses cite Reddit in roughly a fifth of cases.