Nobody clicks the sources.
We trust what ChatGPT recommends, but almost nobody opens the citations sitting underneath the answer.
I ran the test on camera: one buying question, multiple AI engines, then I clicked every source.
Most of the answer traced back to community threads written months ago. Not the vendors' websites. Threads.
Which means the AI answer for your category was not generated. It was assembled, from whoever bothered to show up where the models read.
Try it yourself: your top buying prompt, two engines, click every citation. Count how many pages you could have written but didn't.
What did you find in your category?
The move. Shock/novelty + educational - the citation trail exposed live, and the viewer learns the same 5-minute check.
One of the things Alex keeps saying about go-to-market distribution. See the rest →