Growth, go-to-market and venture · Lisboa / New York
I've founded 4 companies and sold 2. I write one playbook for each funding stage, from the first customers at pre-seed to Series C, and on Sell That S*it! I ask VC partners how one of their companies made it to the next round.
The first exit was a physical entertainment center I built in my early 20s. The second was a media company, sold in 2026.
The stance
Distribution decides the winner, and it has for a long time. What changed is where it happens. Your buyer asks an AI before they ask you, and the answer names three companies. Rented attention resets the day you stop paying. Organic and owned compounds.
"We had the best product in the category and lost every comparison we never knew was running."
Every founder, eventually
These are the four moves, in order. None of them is a tool you buy, and all of them compound.
01Strip it to first principles and find what consensus is missing. The right answer looks slightly wrong to everyone running the standard playbook.
02Not “content marketing”. Which subreddit, which prompt, which newsletter. Category advice is worthless. The specifics are everything.
03Reach follows interest now, not follower count. Build the thing people forward, quote and steal, and the channel stops being the constraint.
04Rented reach resets to zero the day the budget stops. Build the list, the show and the site you keep, so every asset makes the next one easier.
A pre-seed startup wins its first customers with 5 moves, run in order. Each one has a threshold you can fail and a real company that passed it.
A seed-stage startup has about 2 years to reach Series A. Here are the 5 moves to make in order, each with a threshold you can fail and a company that did it.
A Series A startup has about 2.5 years to earn its Series B. Here are the 5 moves, in order, each with a VC benchmark you can fail and a company that hit it.
A Series B startup has to keep growing without buying every dollar of it. The 5 moves, in order, each with a threshold you can fail and a real company example.
Your first channel is full and the board reads burn multiples. Here are the 5 Series C startup growth priorities in order, each with a threshold you can fail.
I talk about growth at each funding stage, with the numbers from my own companies. I've spoken at PIRATE Summit in Cologne and at BiohackingCongress in Miami.
One company an episode. Season one asks VCs how a company graduates from one stage to the next, and what made its distribution hard to copy.
Get episode one Free · 57 essaysOne playbook for each funding stage, pre-seed to Series C, and the essays behind them.
Start reading Free · Open sourceThe content engine I run on myself. It researches your niche, writes the week's scripts and finishes the video.
Get it free Free · 4 enginesEach search engine is a gym with its own rules. I built it as a game because nobody finishes the blog post version.
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Alex Muresan
Four companies, two exits. I built my first, a physical entertainment center, to 60 employees and $2M a year in my early 20s, grew a sports media company to an 800K audience on nothing but organic and sold it in 2026, and took an AI startup from zero to $600K ARR in 5 months. I am Founding Head of Growth at Reach AI, and I publish the method as I go.
Notes on organic demand while I build it in public. It goes out when there is something real to send, and one click gets you out.
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