'Link in comments' is quietly killing your reach.
The platforms do not want you sending people away, so they throttle the posts that try.
The fix has a name: zero-click content. Deliver the full value in the feed, where your audience already is. No click required.
It feels backwards. You are giving away the whole thing for free.
That is exactly why it works:
- People read the entire post, so dwell time climbs. - They save it, and saves are the strongest signal in the new algorithm. - The first 90 minutes of dwell and saves decide how far it travels.
Give away the what. Earn the trust. The who-to-hire sorts itself out later.
The link should be a bonus, never the toll gate.
What is a post you hid behind a click that you should have just written in full?
The move. Write posts that deliver full value in-feed (zero-click); 'link in comments' gets throttled, dwell and saves get rewarded.
One of the things Alex keeps saying about go-to-market distribution. See the rest →