For twenty years the metric was share of voice. How loud you are versus your competitors.
In 2026 it is share of model. How often the AI names you when someone asks.
And there is no single answer to win anymore.
Ask eight AI models to recommend the best company in a category. They agree on the top pick 43.9% of the time. The average brand is named in just 17% of the answers about its own category.
So the old game, win the number one spot, is gone. There is no number one spot. There are a dozen rooms, each citing a different world.
Distribution now is being present across answers that do not agree with each other.
What is your share of model? And do you know how to check it?
The move. A recurring deadpan-institution character that makes dry distribution lessons funny and bingeable.
One of the things Alex keeps saying about go-to-market distribution. See the rest →