Your buyer just asked an AI which tool to choose. It did not read your website.
It read YouTube and Reddit.
Right now YouTube is the most-cited source in Google's AI answers. Reddit is second. ChatGPT leans on Reddit threads for almost every 'best tool for X' question.
So here is where your effort actually pays this week:
Find the three Reddit threads where your buyers ask your category question. Leave one genuinely useful answer on each.
Not a pitch. An answer good enough that the next reader, and the model, trusts it.
The bonus: AI referral traffic converts around 4x higher than normal search. Fewer visitors, far better ones.
Stop polishing the page nobody cites. Go be the answer in the room the AI is already reading.
Where does your buyer ask their first question, before they ever reach your site?
The move. AI answers are assembled from YouTube and Reddit citations, so this week answer 3 buyer threads on Reddit instead of writing another uncited blog post.
One of the things Alex keeps saying about go-to-market distribution. See the rest →