01One strategy, named
Not "they were great at content". Which motion, in which channel, at which stage, and what it cost them to find out.
One distribution strategy per episode, taken apart with the investor who watched it work across thirty companies instead of one.
One email when it drops. Nothing else.
An operator has one story told well. A partner has thirty told badly. The show's whole job is to get those thirty told well, which is why every guest in season one is a VC partner.
01Not "they were great at content". Which motion, in which channel, at which stage, and what it cost them to find out.
02Once from a portfolio company, where the guest has money riding on it and says so on air. Once from a company they admire with no stake at all.
03Every guest gets the same closing question: an old strategy, and its modern equivalent. Ten answers to one question beats ten anecdotes.
04The editorial gate: if an episode leaves you with nothing you could run this week, it does not ship. Every two weeks, no filler episodes.
Season one is being filmed in a batch, so episodes land every two weeks once the first one is out. Put your email in above and you will get exactly one message when it does.
Your host
Four companies, two exits. I built one to $2M ARR and 60 staff before selling it, grew an 800K audience on nothing but organic, and took two AI companies from zero past their first $1M ARR. I am Founding Head of Growth at Reach AI. This show is my channel, not theirs, and if a guest is a Reach customer I say so on air.
Why the show exists
An operator can tell you how they put theirs up. The investor who backed thirty of them saw which ones came down.
