Season one · Filming now

Sell That Sit!

How a company graduates from one stage to the next, taken apart with the investor who watched thirty of them try it instead of one.

One email when it drops. Nothing else.

Watch on YouTube Spotify and Apple when season one is out

Thirty data points, not one.

An operator has one graduation told well. A partner has thirty told badly. The show's whole job is to get those thirty told well, which is why every guest in season one is a VC. Each one also gets the same closing question: an old strategy, and its modern equivalent.

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One graduation, named

Which stage to which stage, and what the company had at the next round that it did not have at the last one.

02

Sourced twice

Once from a portfolio company, where the guest has money riding on it and says so on air. Once from a company they admire with no stake at all.

03

The moat test

A channel that worked last quarter is traction. The question is what a competitor with the same budget could not have bought.

04

Usable on Monday

The editorial gate: if an episode leaves you with nothing you could run this week, it does not ship. Every two weeks, no filler episodes.

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Episode 01 · Filming now

Coming soon

Season one is being filmed in a batch, so episodes land every two weeks once the first one is out. Put your email in above and you will get exactly one message when it does.

Briefings

The research behind the questions I ask on air. Every number is sourced and dated.

Alex Muresan

Your host

I have run this playbook, and lost money learning it.

Four companies, two exits. I built my first, a physical entertainment center, to 60 employees and $2M a year in my early 20s, grew a media company to an 800K audience on nothing but organic and sold it in 2026, and took an AI startup from zero to $600K ARR in 5 months. I am Founding Head of Growth at Reach AI. This show is my channel, not theirs, and if a guest is a Reach customer I say so on air.

Why the show exists

Most playbooks are tents.

An operator can tell you how they put theirs up. The investor who backed thirty of them saw which ones came down.