You are probably optimising for the wrong AI engine.
Claude is about 1% of AI traffic, but it drives roughly 18% of B2B referrals. Perplexity is 2% of visits and 7% of referrals.
So the popular engine and your buyer's engine are not the same engine.
And it moves fast. ChatGPT was 89% of AI referrals last year. Eight months later it was 63%.
The takeaway is not pick a winner. It is stop optimising for the biggest logo and start optimising for where your buyer actually asks.
Run your top five buying prompts in Claude and Perplexity, not just ChatGPT. See which engine already knows you and which has never heard of you.
That gap is your target for the week.
Which engine do your buyers actually use?
The move. Educational - the AI referral split, plus the move: test your buying prompts in Claude and Perplexity, not just ChatGPT.
One of the things Alex keeps saying about go-to-market distribution. See the rest →