A founder got a cease and desist letter telling him to delete a post.
He posted the letter instead. It brought in around 1,600 leads.
Adam Robinson said a larger competitor's product was underwhelming. It went viral, so their lawyers tried to shut him up.
Most founders would have panicked and deleted. He screenshotted the letter and showed everyone.
That post pulled roughly 900 comments and 1,600 qualified leads from one Google Form. LinkedIn became his top growth channel.
The lesson is not 'go pick fights.'
It is that when someone powerful tries to suppress you, the suppression is the story. The receipts are the content.
Conflict travels further than any polished launch.
Would you have posted the letter, or quietly deleted the post?
The move. Conflict and 'receipts' out-distribute polished content; when someone tries to suppress you, that suppression is your best post.
One of the things Alex keeps saying about go-to-market distribution. See the rest →