The highest-leverage growth work looks like doing nothing.
Today I answered three questions online and went to lunch. That was the work.
Here is what a day of distribution actually looks like for me.
I do not open analytics first. I open the places my buyers ask questions. I read the exact words they use, not keywords, their words.
Then I write one genuinely useful answer, under my real name. No dashboard, no campaign.
One good answer gets read by a buyer and a model for months. A hundred busy posts get read once.
Busy is not the same as effective.
What is the one high-leverage thing you could do instead of staying busy today?
The move. Relatable + insight - reframes the highest-leverage distribution work as looking like doing nothing; judge/admire paradox drives shares.
One of the things Alex keeps saying about go-to-market distribution. See the rest →