Sell That S*it! · Pipeline · Issue 01 · Databricks

Rick, here's your cover.

You're on cover 03 of Pipeline, Issue 01, my magazine for 20 marketers building pipeline at private $1B+ companies. The cover is yours to post. If you tag me, I'll reshare it.

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Rick Schultz, CMO at Databricks, on the cover of Pipeline, Issue 01

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The caption it copies

Short

This is my first magazine cover.

Nobody prints Pipeline, so @Alex Muresan made it anyway. Issue 01 puts 20 marketers building pipeline at private $1B+ companies on its covers. I'm on cover 03, for Databricks.

Thanks @Reach AI for sponsoring the issue.

With the stat

I made the cover of Pipeline.

Issue 01 is the Unicorn issue, with 20 marketing and growth leaders at private companies worth about $2.5T between them. I'm on cover 03. It's about naming the lakehouse category.

Thanks to @Alex Muresan for making it and to @Reach AI for sponsoring it.

Change anything you like. It's your post. After you paste it, retype @Alex Muresan and @Reach AI and pick each one from the list LinkedIn shows, because pasted names don't turn into tags (annoying, I know).

By Alex Muresan · Published October 5th, 2026 · Updated October 26th, 2026

Who is Rick Schultz?

Rick Schultz is the CMO of Databricks. He joined in 2017. Databricks sells a data and AI platform, the lakehouse, where companies store and analyse their data and build AI on it.

About Rick Schultz

Before Databricks he was SVP Marketing at Alteryx from its Series A to just before its IPO, as customers grew from 100 to more than 2,200. Earlier he led product marketing at Oracle.

About Databricks

Databricks sells a data and AI platform, the lakehouse, where companies store and analyse their data and build AI on it. Scale Venture Partners credits Rick with naming the data lakehouse category. Databricks is past a $7B revenue run rate, growing 80%+. It announced a funding round at a $190B valuation in August 2026.

Why Rick is on the cover

Very few marketers get to name a category. Rick named the lakehouse. Databricks has grown into it ever since.

Questions about Rick and Databricks

What does Rick Schultz do at Databricks?: Rick Schultz is the CMO of Databricks. He joined in 2017.
What does Databricks do?: Databricks sells a data and AI platform, the lakehouse, where companies store and analyse their data and build AI on it.
How much has Databricks raised?: Databricks announced a funding round at a $190B valuation in August 2026.