Sell That S*it! · Pipeline · Issue 01 · Zapier

Dan, here's your cover.

You're on cover 18 of Pipeline, Issue 01, my magazine for 20 marketers building pipeline at private $1B+ companies. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.

Dan Slagen, CMO and Chief AI Transformation Officer at Zapier, on the cover of Pipeline, Issue 01

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Change anything you like. It's your post. After you paste it, retype @Alex Muresan and @Reach AI and pick each one from the list LinkedIn shows, because pasted names don't turn into tags (annoying, I know).

Who is Dan Slagen?

Dan Slagen is CMO and Chief AI Transformation Officer at Zapier. He joined around September 2025 as SVP Marketing and took both titles in July 2026. Zapier is no-code automation software that connects thousands of apps, so teams can build workflows and AI agents without engineers.

About Dan Slagen

Before Zapier he was CMO of Tomorrow.io, which grew from $2M in ARR to a valuation above $1B. Earlier he was CMO and Chief Culture Officer at ThriveHive and Head of Global Advertising at HubSpot.

About Zapier

Zapier is no-code automation software that connects thousands of apps, so teams can build workflows and AI agents without engineers. Its last recorded valuation is $5B, from a secondary sale in January 2021. In February 2026 Dan ran Zapier's first Super Bowl ad.

Why Dan is on the cover

Dan took Zapier to the Super Bowl within months of joining. Then Zapier made him its Chief AI Transformation Officer as well.

Questions about Dan and Zapier

What does Dan Slagen do at Zapier?
Dan Slagen is CMO and Chief AI Transformation Officer at Zapier. He joined around September 2025 as SVP Marketing and took both titles in July 2026.
What does Zapier do?
Zapier is no-code automation software that connects thousands of apps, so teams can build workflows and AI agents without engineers.
How much has Zapier raised?
Zapier's last recorded valuation is $5B, from a secondary sale in January 2021.

Sources

  1. Karv Tech Insider: Zapier elevates Dan Slagen
  2. Founder Brand: the future of the CMO role
  3. Sacra: Zapier