Sell That S*it! · Pipeline · Issue 01 · Lovable

Ceci, here's your cover.

You're on cover 10 of Pipeline, Issue 01, my magazine for 20 marketers building pipeline at private $1B+ companies. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.

Ceci Stallsmith, CMO at Lovable, on the cover of Pipeline, Issue 01

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Who is Ceci Stallsmith?

Ceci Stallsmith is the CMO of Lovable. She joined in September 2025 as Head of Marketing. Lovable is an AI app builder: you describe an app or website in chat and it builds working software.

About Ceci Stallsmith

Before Lovable she co-founded Calyx Consulting, a developer go-to-market firm. Earlier she worked on Slack's developer ecosystem, where the developer community grew past 1 million weekly active users.

About Lovable

Lovable is an AI app builder: you describe an app or website in chat and it builds working software. Lovable hit $100M in ARR weeks before Ceci joined and reached $500M in June 2026. It raised another $400M at a $13.3B valuation in August 2026. In March 2026 she launched Lovable's first brand campaign, Earworm, with the agency Strange Family.

Why Ceci is on the cover

Lovable was at $100M in ARR weeks before Ceci joined. It reached $500M 9 months later. She has run its marketing for that whole stretch.

Questions about Ceci and Lovable

What does Ceci Stallsmith do at Lovable?
Ceci Stallsmith is the CMO of Lovable. She joined in September 2025 as Head of Marketing.
What does Lovable do?
Lovable is an AI app builder: you describe an app or website in chat and it builds working software.
How much has Lovable raised?
Lovable raised $400M at a $13.3B valuation in August 2026.

Sources

  1. The Future of Marketing: from developer marketing to the builder economy
  2. TechCrunch, August 12th, 2026: Lovable at $13.3B
  3. TechCrunch, June 9th, 2026: Lovable hits $500M in annualized revenue
  4. Ads of the World: Earworm