Sell That S*it! · Pipeline · Issue 01 · OpenAI

Colin, here's your cover.

You're on cover 02 of Pipeline, Issue 01, my magazine for 20 marketers building pipeline at private $1B+ companies. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.

Colin Fleming, CMO, Business at OpenAI, on the cover of Pipeline, Issue 01

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Who is Colin Fleming?

Colin Fleming is Chief Marketing Officer, Business, at OpenAI. He joined in May 2026. OpenAI builds ChatGPT and the GPT family of AI models, which it sells to consumers, developers and enterprises.

About Colin Fleming

Before OpenAI he was EVP and CMO at ServiceNow, where he replaced MQLs with buying groups and lifted conversion 133%. Before that he spent about 13 years at Salesforce, finishing as EVP of Global Marketing and Chief Brand Officer.

About OpenAI

OpenAI builds ChatGPT and the GPT family of AI models, which it sells to consumers, developers and enterprises. It closed a $122B round at an $852B post-money valuation in March 2026. At the end of September 2026, reports said it was raising about $30B more at roughly $1.4T. That round had not closed.

Why Colin is on the cover

Colin killed the MQL at ServiceNow and lifted conversion 133%. Now he builds pipeline for the business side of OpenAI, the company everyone else in AI sells against.

Questions about Colin and OpenAI

What does Colin Fleming do at OpenAI?
Colin Fleming is Chief Marketing Officer, Business, at OpenAI. He joined in May 2026.
What does OpenAI do?
OpenAI builds ChatGPT and the GPT family of AI models, which it sells to consumers, developers and enterprises.
How much has OpenAI raised?
OpenAI closed a $122B round at an $852B post-money valuation in March 2026.

Sources

  1. Pulse 2.0: Colin Fleming joins OpenAI as CMO, Business
  2. CNBC, March 31st, 2026: OpenAI's funding round
  3. Mi-3: the death of the MQL at ServiceNow