Pipeline, Issue 03: 12 marketers building pipeline before the Series C.
Pipeline, Issue 03 profiles 12 marketing and growth leaders at 11 Series B companies that raised $1.38B between them, from Higgsfield and Wispr Flow to Spellbook and OpenRouter. Each gets a magazine cover, a profile and the story of the company they market.
Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.
What do these 12 marketers have in common?
- OpenRouter raised a $113M Series B, and in August 2026 Stripe agreed to buy it for a reported $7 billion to $7.5 billion.
- 6 of the 12 sit in the C-suite: 4 CMOs and 2 Chief Growth Officers. In the Series A issue only 4 of 12 had CMO in their title.
- 4 of the 12 co-founded the company they market: Eric Ciarla at Firecrawl, Madeline Lawrence and Felix Garriau at Aikido, and Steffen Hedebrandt at Dreamdata.
- 6 of the 12 are women.
- 5 of the 11 companies are outside the US: 2 in Israel, 1 in Belgium, 1 in Denmark and 1 in Canada. DST Global led 2 of the rounds, Higgsfield's and Aikido's.
The 12 on the covers
Mariam Asmar
Cover 01 · Head of B2B Marketing, Higgsfield
Mariam Asmar is the Head of B2B Marketing at Higgsfield, the first person to hold the role. She started in July 2026 and reports to the CEO, Alex Mashrabov. Higgsfield is an AI video and image platform that creators and brands use to make ads, social video and visual content.
Read the profile
Daniel McCallum
Cover 02 · CMO, Wispr Flow
Daniel McCallum is the CMO of Wispr Flow. Wispr Flow is a voice dictation app: you speak and it writes clean text in any app, on Mac, Windows and phones.
Read the profile
Mark Loewenstein
Cover 03 · VP of Marketing, Onyx
Mark Loewenstein is the VP of Marketing at Onyx Security. Onyx builds a control plane for AI agents: it lets enterprises see, govern and secure the agents and models running inside the company.
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Genny Dee
Cover 04 · Head of Brand, Railway
Genny Dee is the Head of Brand at Railway, the most senior marketing role on its team page. Railway is a cloud platform where developers deploy apps, databases and AI agents without managing infrastructure.
Read the profile
Eric Ciarla
Cover 05 · Chief Growth Officer, Firecrawl
Eric Ciarla is a co-founder and the Chief Growth Officer of Firecrawl. Firecrawl is a web data API that lets AI agents search, scrape and read the web.
Read the profile
Leigh Moore
Cover 06 · SVP of Marketing, Qodo
Leigh Moore is the SVP of Marketing at Qodo. She joined in August 2025. Qodo makes code review and testing tools that check the code AI agents write before it ships.
Read the profile
Jean Ellen Cowgill
Cover 07 · Head of Marketing, Gamma
Jean Ellen Cowgill is the Head of Marketing at Gamma. She joined in 2026. Gamma is an AI tool for making presentations, documents and websites.
Read the profile
Madeline Lawrence
Cover 08A · Chief Growth Officer, Aikido
Madeline Lawrence is a co-founder and the Chief Growth Officer of Aikido Security, where she runs growth, brand and marketing. Aikido Security is a security platform for developers: it finds and fixes vulnerabilities across code, cloud and running apps.
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Felix Garriau
Cover 08B · CMO, Aikido
Felix Garriau is a co-founder and the CMO of Aikido Security. Aikido Security is a security platform for developers: it finds and fixes vulnerabilities across code, cloud and running apps.
Read the profile
Steffen Hedebrandt
Cover 09 · CMO, Dreamdata
Steffen Hedebrandt is a co-founder and the CMO of Dreamdata. Dreamdata is a B2B attribution platform that shows marketing teams which activity turns into pipeline and revenue.
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Meltem Kuran-Berkowitz
Cover 10 · CMO, Spellbook
Meltem Kuran-Berkowitz is the CMO of Spellbook, its first. She leads all of its growth and marketing. Spellbook is an AI contract review and drafting tool for lawyers, inside Microsoft Word.
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Jake Randall
Cover 11 · SVP, GTM, OpenRouter
Jake Randall is the SVP of Go-to-Market at OpenRouter, based in San Francisco. OpenRouter gives developers one API for more than 400 AI models, and routes each request to the best model and provider for price, speed and uptime.
Read the profileCover 12 is still open.
Who's missing from the issue? Tag them in the comments on my post.