Sell That S*it! · Pipeline · Issue 03 · Higgsfield

Mariam, here's your cover.

You're on cover 01 of Pipeline, Issue 03, my magazine for 12 marketers building pipeline before the Series C. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.

Mariam Asmar, Head of B2B Marketing at Higgsfield, on the cover of Pipeline, Issue 03

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Who is Mariam Asmar?

Mariam Asmar is the Head of B2B Marketing at Higgsfield, the first person to hold the role. She started in July 2026 and reports to the CEO, Alex Mashrabov. Higgsfield is an AI video and image platform that creators and brands use to make ads, social video and visual content.

About Mariam Asmar

She came to Higgsfield from Braze, where she ran brand marketing and strategic consulting, and before that she worked at McCann. At Higgsfield she runs the enterprise side: demand generation, account-based marketing, sales enablement and brand.

About Higgsfield

Higgsfield is an AI video and image platform that creators and brands use to make ads, social video and visual content. It raised a $400M Series B led by DST Global in August 2026 at a $5.4B valuation. The company says its annualized revenue reached $700M that month, up from about $20M a year earlier, and that 390 Fortune 500 companies use it.

Why Mariam is on the cover

Most of Higgsfield's growth came from creators. Mariam is the first person hired to turn that into enterprise pipeline, which makes her the B2B half of one of the fastest revenue curves in AI this year.

Questions about Mariam and Higgsfield

What does Mariam Asmar do at Higgsfield?
Mariam Asmar is the Head of B2B Marketing at Higgsfield, the first person to hold the role. She started in July 2026 and reports to the CEO, Alex Mashrabov.
What does Higgsfield do?
Higgsfield is an AI video and image platform that creators and brands use to make ads, social video and visual content.
How much has Higgsfield raised?
Higgsfield raised a $400M Series B led by DST Global in August 2026, at a $5.4B valuation.

Sources

  1. The Next Web, August 2026: Higgsfield raises $400M at a $5.4B valuation
  2. Adweek, July 2026: Higgsfield names Mariam Asmar as its first enterprise marketing exec