Sell That S*it! · Pipeline · Issue 03 · Spellbook

Meltem, here's your cover.

You're on cover 10 of Pipeline, Issue 03, my magazine for 12 marketers building pipeline before the Series C. The cover is yours to post. If you tag me, I'll reshare it.

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Meltem Kuran-Berkowitz, CMO at Spellbook, on the cover of Pipeline, Issue 03

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The caption it copies

Short

This is my first magazine cover.

Nobody prints Pipeline, so @Alex Muresan made it anyway. Issue 03 puts 12 marketers building pipeline before the Series C on its covers. I'm on cover 10, for Spellbook.

Thanks @Reach AI for sponsoring the issue.

With the stat

I made the cover of Pipeline.

Issue 03 is the Series B issue, with 12 marketing and growth leaders whose companies raised $1.38B between them. I'm on cover 10. It's about Spellbook saying it's on track for $100M ARR this year.

Thanks to @Alex Muresan for making it and to @Reach AI for sponsoring it.

Change anything you like. It's your post. After you paste it, retype @Alex Muresan and @Reach AI and pick each one from the list LinkedIn shows, because pasted names don't turn into tags (annoying, I know).

By Alex Muresan · Published October 12th, 2026 · Updated October 26th, 2026

Who is Meltem Kuran-Berkowitz?

Meltem Kuran-Berkowitz is the CMO of Spellbook, its first. She leads all of its growth and marketing. Spellbook is an AI contract review and drafting tool for lawyers, inside Microsoft Word.

About Meltem Kuran-Berkowitz

She held the role on a fractional basis for 6 months before it became permanent in 2026. Before Spellbook she spent about 5 and a half years leading growth at Deel.

About Spellbook

Spellbook is an AI contract review and drafting tool for lawyers, inside Microsoft Word. It is based in Toronto. Spellbook raised a $50M Series B led by Khosla Ventures in October 2025. Its CEO, Scott Stevenson, said in March 2026 that it was on track to reach $100M ARR in 2026. More than 5,000 in-house legal teams and law firms use it.

Why Meltem is on the cover

Lawyers are one of the hardest audiences in B2B to sell software to. Meltem is building pipeline for a legal AI company that says it is on track for $100M ARR, after years running growth at Deel.

Questions about Meltem and Spellbook

What does Meltem Kuran-Berkowitz do at Spellbook?: Meltem Kuran-Berkowitz is the CMO of Spellbook, its first. She leads all of its growth and marketing.
What does Spellbook do?: Spellbook is an AI contract review and drafting tool for lawyers, inside Microsoft Word.
How much has Spellbook raised?: Spellbook raised a $50M Series B led by Khosla Ventures in October 2025.