Pipeline, Issue 05: 15 marketers building pipeline at the fastest-growing companies in Spain and Portugal.
Pipeline, Issue 05 profiles 15 marketing and growth leaders at the fastest-growing companies in Spain and Portugal, from Fever, Magnific and Kings League to Feedzai and OutSystems. Each gets a magazine cover, a profile and the story of the company they market.
Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.
What do these 15 marketers have in common?
- Magnific, the company that used to be Freepik, reached about $230M ARR without venture capital.
- 8 of the 15 sit in the C-suite: 6 CMOs and 2 Chief Growth Officers.
- The title doesn't follow the money: NeuralTrust has a CMO at seed, while Fever, worth about €4.5B, has an SVP.
- Multiverse Computing's €500M Series C made it a unicorn.
- Embat runs treasury for 400 companies, and one of them is Fever, cover 01.
- 3 of the 15 are Portuguese companies, and 2 of them, Feedzai and OutSystems, are now headquartered in the US.
- 7 of the 15 are women.
The 15 on the covers
Javier Macías Ruiz
Cover 01 · SVP of Marketing, Fever
Javier Macías Ruiz is the SVP of Marketing and Growth at Fever, the live entertainment platform. Fever is a live entertainment discovery and ticketing platform, headquartered in Madrid.
Read the profile
Jose Florido
Cover 02 · Chief Growth Officer, Magnific
Jose Florido is the Chief Growth Officer of Magnific, the company that used to be Freepik. Magnific, called Freepik until April 2026, is an AI creative platform from Málaga.
Read the profile
Marc Carrión
Cover 03 · Global CMO, Kings League
Marc Carrión is the Global CMO of Kings League, Gerard Piqué's football league. Kings League is a seven-a-side football league built for streaming, founded in Barcelona.
Read the profile
Alfonso Rubio-Manzanares
Cover 04 · CMO, Multiverse Computing
Alfonso Rubio-Manzanares is the co-founder and CMO of Multiverse Computing. Multiverse Computing is a quantum and AI software company based in San Sebastián.
Read the profile
Julie O'Brien
Cover 05 · CMO, Feedzai
Julie O'Brien is the CMO of Feedzai, the fraud prevention company founded in Coimbra. Feedzai uses AI to stop payment fraud and financial crime. It was founded in Coimbra in 2011 and keeps large offices in Lisbon, Coimbra and Porto.
Read the profile
Kris Lande
Cover 06 · CMO, OutSystems
Kris Lande is the CMO of OutSystems, the software company founded in Lisbon. OutSystems makes a platform for building software with AI and low code. It was founded in Lisbon in 2001 and keeps a large office in Oeiras.
Read the profile
Fran Setín
Cover 07 · Head of Marketing, PLD Space
Fran Setín is the Head of Marketing at PLD Space, the rocket company in Elche. PLD Space builds launch rockets in Elche, in Spain.
Read the profile
Jada Balster
Cover 08 · VP of Marketing, Perk
Jada Balster is the VP of Global Marketing at Perk, the company that used to be TravelPerk. Perk, founded in Barcelona as TravelPerk, makes business travel and spend software.
Read the profile
Nicola Laganà
Cover 09 · VP of Marketing, Factorial
Nicola Laganà is the VP of Marketing at Factorial, the HR software company. Factorial makes HR software for small and medium businesses, from Barcelona.
Read the profile
Kathryn Dean
Cover 10 · Head of Growth, HappyRobot
Kathryn Dean is the Head of Growth and Marketing at HappyRobot. HappyRobot builds AI agents for logistics. Its founders are Spanish, and it runs offices in Madrid and Barcelona alongside its San Francisco headquarters.
Read the profile
Jessica Dye
Cover 11 · CMO, Xoople
Jessica Dye is the CMO of Xoople, the Earth data company. Xoople builds Earth data infrastructure, a system of record for physical change on the planet, from Tres Cantos, Madrid.
Read the profile
José Salgado
Cover 12 · Chief Growth Officer, BIZAY
José Salgado is the co-founder and Chief Growth Officer of BIZAY. BIZAY is a Lisbon-based marketplace for custom printed products.
Read the profile
Pia Sarrió
Cover 13 · Head of Marketing, Biorce
Pia Sarrió is the Head of Marketing and Communications at Biorce. Biorce is a Barcelona AI company for clinical trials. It says its Aika platform cuts protocol development time by 50%.
Read the profile
Magali Chapuis
Cover 14 · Marketing Director, Embat
Magali Chapuis is the Marketing Director at Embat, the treasury software company. Embat makes treasury management software for finance teams, from Madrid.
Read the profile
Rodrigo Fernández Baón
Cover 15 · CMO, NeuralTrust
Rodrigo Fernández Baón is the CMO of NeuralTrust, the AI security company. NeuralTrust secures AI agents and language models for companies, from Barcelona and London.
Read the profileCover 16 is still open.
Who's missing from the issue? Tag them in the comments on my post.