Sell That S*it! · Pipeline · Issue 05 · Perk

Jada, here's your cover.

You're on cover 08 of Pipeline, Issue 05, my magazine for 15 marketers building pipeline at the fastest-growing companies in Spain and Portugal. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.

Jada Balster, VP of Marketing at Perk, on the cover of Pipeline, Issue 05

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Change anything you like. It's your post. After you paste it, retype @Alex Muresan and @Reach AI and pick each one from the list LinkedIn shows, because pasted names don't turn into tags (annoying, I know).

Who is Jada Balster?

Jada Balster is the VP of Global Marketing at Perk, the company that used to be TravelPerk. Perk, founded in Barcelona as TravelPerk, makes business travel and spend software.

About Jada Balster

She joined Perk in September 2024 and runs its global marketing from London.

About Perk

Perk, founded in Barcelona as TravelPerk, makes business travel and spend software. It signed a $300M credit facility in June 2026, led by Neuberger Specialty Finance with Blue Owl, Hercules Capital and Liquidity. It was valued at $2.7B at its last equity round, in January 2025.

Why Jada is on the cover

Perk is one of the best-known companies Barcelona has produced, and Jada runs its marketing worldwide.

Questions about Jada and Perk

What does Jada Balster do at Perk?
Jada Balster is the VP of Global Marketing at Perk, the company that used to be TravelPerk.
What does Perk do?
Perk, founded in Barcelona as TravelPerk, makes business travel and spend software.
How much has Perk raised?
Perk signed a $300M credit facility in June 2026; its last equity round valued it at $2.7B.

Sources

  1. Tech.eu: Perk funding
  2. Startbase: Perk receives $300M for global expansion
  3. Perk: company and leadership
  4. LinkedIn: Jada Balster