Who is Jada Balster?
Jada Balster is the VP of Global Marketing at Perk, the company that used to be TravelPerk. Perk, founded in Barcelona as TravelPerk, makes business travel and spend software.
About Jada Balster
She joined Perk in September 2024 and runs its global marketing from London.
About Perk
Perk, founded in Barcelona as TravelPerk, makes business travel and spend software. It signed a $300M credit facility in June 2026, led by Neuberger Specialty Finance with Blue Owl, Hercules Capital and Liquidity. It was valued at $2.7B at its last equity round, in January 2025.
Why Jada is on the cover
Perk is one of the best-known companies Barcelona has produced, and Jada runs its marketing worldwide.
Questions about Jada and Perk
- What does Jada Balster do at Perk?
- Jada Balster is the VP of Global Marketing at Perk, the company that used to be TravelPerk.
- What does Perk do?
- Perk, founded in Barcelona as TravelPerk, makes business travel and spend software.
- How much has Perk raised?
- Perk signed a $300M credit facility in June 2026; its last equity round valued it at $2.7B.

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