Who is Jose Florido?
Jose Florido is the Chief Growth Officer of Magnific, the company that used to be Freepik. Magnific, called Freepik until April 2026, is an AI creative platform from Málaga.
About Jose Florido
He has run growth since Freepik's 2023 push into the US, when it named him to lead the growth of Freepik and Slidesgo there. He works from San Francisco.
About Magnific
Magnific, called Freepik until April 2026, is an AI creative platform from Málaga. It renamed itself Magnific in April 2026 at about $230M in ARR and more than 1 million paying subscribers, figures the company reports, and it has never taken venture capital.
Why Jose is on the cover
Magnific is the company Spain talked about most this year, and it got there without a single funding round.
Questions about Jose and Magnific
- What does Jose Florido do at Magnific?
- Jose Florido is the Chief Growth Officer of Magnific, the company that used to be Freepik.
- What does Magnific do?
- Magnific, called Freepik until April 2026, is an AI creative platform from Málaga.
- How much has Magnific raised?
- Magnific has never raised venture capital; it reported about $230M in ARR at its April 2026 rebrand.

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