Sell That S*it! · Pipeline · Issue 05 · Factorial

Nicola, here's your cover.

You're on cover 09 of Pipeline, Issue 05, my magazine for 15 marketers building pipeline at the fastest-growing companies in Spain and Portugal. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.

Nicola Laganà, VP of Marketing at Factorial, on the cover of Pipeline, Issue 05

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Who is Nicola Laganà?

Nicola Laganà is the VP of Marketing at Factorial, the HR software company. Factorial makes HR software for small and medium businesses, from Barcelona.

About Nicola Laganà

He joined Factorial in May 2025 after marketing roles at Ferrero and Reckitt and a spell as CMO of Impress, and leads a global marketing team of 180.

About Factorial

Factorial makes HR software for small and medium businesses, from Barcelona. It raised a $150M Series D in June 2026 led by General Catalyst, with Atomico and Four Rivers, at a $2.5B valuation. General Catalyst also committed up to $540M from its Customer Value Fund. More than 16,000 businesses in 90 countries use Factorial.

Why Nicola is on the cover

Nicola brought a consumer goods playbook to B2B software, and he runs one of the largest marketing teams in the issue.

Questions about Nicola and Factorial

What does Nicola Laganà do at Factorial?
Nicola Laganà is the VP of Marketing at Factorial, the HR software company.
What does Factorial do?
Factorial makes HR software for small and medium businesses, from Barcelona.
How much has Factorial raised?
Factorial raised a $150M Series D led by General Catalyst in June 2026, at a $2.5B valuation.

Sources

  1. The Next Web: Factorial raises $150M Series D at $2.5B
  2. Dealroom: Factorial raises $150M Series D led by General Catalyst
  3. The Org: Nicola Laganà, Factorial
  4. LinkedIn: Nicola Laganà