How much has Primer raised?

Primer raised a $100M Series C led by Sofina in May 2026.

Sell That S*it! · Pipeline · Issue 04 · Primer

Jade, here's your cover.

You're on cover 09 of Pipeline, Issue 04, my magazine for 13 marketers building pipeline before the Series D. The cover is yours to post. If you tag me, I'll reshare it.

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Jade Maitland, VP of Marketing at Primer, on the cover of Pipeline, Issue 04

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The caption it copies

Short

This is my first magazine cover.

Nobody prints Pipeline, so @Alex Muresan made it anyway. Issue 04 puts 13 marketers building pipeline before the Series D on its covers. I'm on cover 09, for Primer.

Thanks @Reach AI for sponsoring the issue.

With the stat

I made the cover of Pipeline.

Issue 04 is the Series C issue, with 13 marketing and growth leaders whose companies raised $2.49B between them. I'm on cover 09. It's about Primer's US recurring revenue doubling every year.

Thanks to @Alex Muresan for making it and to @Reach AI for sponsoring it.

Change anything you like. It's your post. After you paste it, retype @Alex Muresan and @Reach AI and pick each one from the list LinkedIn shows, because pasted names don't turn into tags (annoying, I know).

By Alex Muresan · Published October 19th, 2026 · Updated October 26th, 2026

Who is Jade Maitland?

Jade Maitland is the VP of Marketing at Primer, the London payments company. Primer is a unified payments platform that lets merchants connect and orchestrate every payment provider and method from one place.

About Jade Maitland

Primer's leadership page lists her as VP of Marketing. She is leading marketing into the US, which Primer wants to be a third of its revenue by 2028.

About Primer

Primer is a unified payments platform that lets merchants connect and orchestrate every payment provider and method from one place. It raised a $100M Series C led by Sofina in May 2026, with Peak XV, Balderton, Accel, ICONIQ, Tencent and Speedinvest. Its US recurring revenue is doubling year on year.

Why Jade is on the cover

Primer is a London company taking on the US market, and Jade is the person making a British payments brand land with American merchants.

Questions about Jade and Primer

What does Jade Maitland do at Primer?: Jade Maitland is the VP of Marketing at Primer, the London payments company.
What does Primer do?: Primer is a unified payments platform that lets merchants connect and orchestrate every payment provider and method from one place.
How much has Primer raised?: Primer raised a $100M Series C led by Sofina in May 2026.