Sell That S*it! · Pipeline · Issue 04 · Port

Edan, here's your cover.

You're on cover 07 of Pipeline, Issue 04, my magazine for 13 marketers building pipeline before the Series D. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is part of Sell That S*it!, my go-to-market show. Sponsored by Reach AI.

Edan Tal, VP of Marketing at Port, on the cover of Pipeline, Issue 04

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Change anything you like. It's your post. After you paste it, retype @Alex Muresan and @Reach AI and pick each one from the list LinkedIn shows, because pasted names don't turn into tags (annoying, I know).

Who is Edan Tal?

Edan Tal is the VP of Marketing at Port, the internal developer portal company. Port is an internal developer portal: one place where engineering teams see and run their services, tools and AI agents. It is the commercial alternative to Spotify's open-source Backstage.

About Edan Tal

Port's own company page lists him as VP of Marketing. He markets to platform engineering teams, who are among the hardest buyers in software to sell to.

About Port

Port is an internal developer portal: one place where engineering teams see and run their services, tools and AI agents. It is the commercial alternative to Spotify's open-source Backstage. It raised a $100M Series C led by General Atlantic in December 2025 at an $800M valuation, with Accel, Bessemer and Team8. Revenue grew 300% in the past year, and customers include GitHub, BT and Visa.

Why Edan is on the cover

Port competes with a free open-source tool and still grew revenue 300% in a year.

Questions about Edan and Port

What does Edan Tal do at Port?
Edan Tal is the VP of Marketing at Port, the internal developer portal company.
What does Port do?
Port is an internal developer portal: one place where engineering teams see and run their services, tools and AI agents. It is the commercial alternative to Spotify's open-source Backstage.
How much has Port raised?
Port raised a $100M Series C led by General Atlantic in December 2025, at an $800M valuation.

Sources

  1. Port, company page: team
  2. TechCrunch, December 2025: Port raises $100M at $800M valuation