Pipeline, Issue 06: 13 marketers building pipeline at the legal AI companies everybody's talking about.
Pipeline, Issue 06 profiles 13 marketing and growth leaders at the legal AI companies everybody's talking about, from Harvey, Legora and Clio to Crosby, LEGALFLY and DeepJudge. Each gets a magazine cover, a profile and the story of the company they market.
Pipeline is a magazine by Alex Muresan. Sponsored by Reach AI.
What do these 13 marketers have in common?
- Harvey raised 3 rounds in 9 months and is now valued at $15.5B.
- Legora went from $1M to $100M ARR in under 18 months, then added the next $100M in under six.
- Clio passed $500M in ARR six months after closing its $1B purchase of vLex.
- Wordsmith grew revenue 14-fold in a year, and Lawhive grew sevenfold.
- LEGALFLY, the legal operating system for in-house teams, grew more than 800% in 2025.
- All 13 companies let ChatGPT, Claude and Perplexity read their sites.
- Rachel Hepworth and Meltem Kuran-Berkowitz are the first people to make two Pipeline covers.
The 13 on the covers
Rachel Hepworth
Cover 01 · CMO, Harvey
Rachel Hepworth is the Chief Marketing Officer of Harvey, the legal AI company. Harvey builds AI for law firms and in-house legal teams, and is based in San Francisco.
Read the profile
Zeynep Inanoglu Ozdemir
Cover 02 · CMO, Legora
Zeynep Inanoglu Ozdemir is the Chief Marketing Officer of Legora, the collaborative legal AI company. Legora builds collaborative AI for lawyers. It was founded in Stockholm, and the US is now its largest market.
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Reagan Attle
Cover 03 · CMO, Clio
Reagan Attle is the Chief Marketing Officer of Clio, the legal software company. Clio makes practice management and legal AI software, and is headquartered in Burnaby, Canada.
Read the profile
Keegan Chapman
Cover 04 · Chief Growth Officer, Filevine
Keegan Chapman is the Chief Growth Officer of Filevine, the legal work platform. Filevine makes case management and legal AI software, and is based in Salt Lake City.
Read the profile
David Malpass
Cover 05 · CMO, Eve
David Malpass is the Chief Marketing Officer of Eve, the legal AI company for plaintiff firms. Eve builds AI for plaintiff law firms, and is based in San Mateo, California.
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Nitya Bhaskar
Cover 06 · Head of Marketing, Norm Ai
Nitya Bhaskar is the Head of Marketing at Norm Ai, the legal and compliance AI company. Norm Ai builds AI agents for legal and compliance work, and is based in New York.
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Billy Gallagher
Cover 07 · Head of Marketing, Crosby
Billy Gallagher is the Head of Marketing at Crosby, the AI law firm for commercial contracts. Crosby is an AI-native law firm for commercial contracts, based in New York.
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Hana Abaza
Cover 08 · CMO, Wordsmith
Hana Abaza is the Chief Marketing Officer of Wordsmith, the legal AI platform for in-house teams. Wordsmith builds AI for in-house legal teams. It was founded in Edinburgh and has a base in New York.
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Carl Hallard
Cover 09 · Head of Marketing, Lawhive
Carl Hallard is the Head of Marketing at Lawhive, the AI-powered law firm platform. Lawhive runs an AI platform for lawyers and its own law firm, and is based in London.
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Gabby Macsweeney
Cover 10 · VP Marketing, LEGALFLY
Gabby Macsweeney is the VP Marketing at LEGALFLY, the Belgian legal AI company. LEGALFLY is the legal operating system for in-house teams, founded in Belgium in 2023 by former AI leaders at Tinder.
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Meltem Kuran-Berkowitz
Cover 11 · CMO, Spellbook
Meltem Kuran-Berkowitz is the Chief Marketing Officer of Spellbook, the AI contract drafting company. Spellbook builds AI for contract drafting and review, and is based in Toronto.
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Ken Huang
Cover 12 · VP Marketing, Patlytics
Ken Huang is the VP of Marketing at Patlytics, the AI patent platform. Patlytics builds AI for patent work, and is based in New York.
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Narin Olsson Akay
Cover 13 · Director of Marketing, DeepJudge
Narin Olsson Akay is the Director of Marketing at DeepJudge, the AI knowledge search company for law firms. DeepJudge builds AI search on law firms' own knowledge, and is based in Zurich.
Read the profileCover 14 is still open.
Who's missing from the issue? Tag them in the comments on my post.