Pipeline · Issue 06 · Wordsmith

Hana, here's your cover.

You're on cover 08 of Pipeline, Issue 06, my magazine for 13 marketers building pipeline at the legal AI companies everybody's talking about. The cover is yours to post. If you tag me, I'll reshare it.

Pipeline is a magazine by Alex Muresan. Sponsored by Reach AI.

Hana Abaza, CMO at Wordsmith, on the cover of Pipeline, Issue 06

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Change anything you like. It's your post. After you paste it, retype @Alex Muresan and @Reach AI and pick each one from the list LinkedIn shows, because pasted names don't turn into tags (annoying, I know).

Who is Hana Abaza?

Hana Abaza is the Chief Marketing Officer of Wordsmith, the legal AI platform for in-house teams. Wordsmith builds AI for in-house legal teams. It was founded in Edinburgh and has a base in New York.

About Hana Abaza

She became Wordsmith's CMO in September 2026, after six years at Shopify, where she helped take Shopify Plus from about $60M to $1B in revenue.

About Wordsmith

Wordsmith builds AI for in-house legal teams. It was founded in Edinburgh and has a base in New York. It raised a $70M Series B led by Highland Europe and Index Ventures in June 2026, then a $14M extension in August, $84M in all. Its revenue grew 14-fold in a year, and more than 500 companies, including BT, Sage and Revolut, use it.

Why Hana is on the cover

Wordsmith raised twice in ten weeks, and Hana took over marketing right after.

Questions about Hana and Wordsmith

What does Hana Abaza do at Wordsmith?
Hana Abaza is the Chief Marketing Officer of Wordsmith, the legal AI platform for in-house teams.
What does Wordsmith do?
Wordsmith builds AI for in-house legal teams. It was founded in Edinburgh and has a base in New York.
How much has Wordsmith raised?
Wordsmith raised $84M across its Series B and extension in 2026.

Sources

  1. Wordsmith: Wordsmith appoints Hana Abaza as Chief Marketing Officer
  2. Artificial Lawyer, June 2026: Wordsmith raises $70m Series B
  3. Non-Billable: Wordsmith Series B extension
  4. LinkedIn: Hana Abaza