Your post is a storefront, not the store. Most founders try to fit the whole store in the window.
A clothes shop puts three things in the window, not the entire inventory. The window has one job: a clear reason to walk in.
Your post is the same. People decide in about two seconds whether to keep reading.
So when you cram one post with your product, your mission, three features and a webinar link, you have put the whole shop in the window. Nobody stops.
The test: read your last post and ask what is the one idea I want them to walk away with.
If you cannot say it in a sentence, the post has too many jobs. Cut it to one.
Fewer ideas per post does not mean you have less to say. It means you know what matters.
What is the one idea in your last post?
The move. Educational - the storefront test (one idea per post), borrowed from Pierri, so founder content stops getting scrolled.
One of the things Alex keeps saying about go-to-market distribution. See the rest →