You do not have a content problem. You have a repackaging problem.
The best operators on LinkedIn do not chase new ideas. They take one truth and repeat it in different costumes for years.
Here is a full week from a single belief:
- Monday: teach it. - Tuesday: tell a story where it played out. - Wednesday: the contrarian cut, why everyone gets it wrong. - Thursday: a list, five signs you have this problem. - Friday: a prediction.
Same idea. Five shapes. Five doors for five kinds of reader.
And the timing helps. The algorithm now rewards topical authority over follower count. A small account that owns one topic out-distributes a big one that posts about everything.
Pick your one thing. Say it all week.
What is the single idea you would build your whole feed around?
The move. Take one core belief and post it five ways this week (teach / story / contrarian / list / prediction); topical authority now out-distributes follower count.
One of the things Alex keeps saying about go-to-market distribution. See the rest →