Google sends one visitor for every five pages it crawls.
Anthropic's bot takes eleven thousand pages for every visitor it sends back.
Read that again. Eleven thousand to one.
For twenty years the deal was simple. You publish, search sends people, everyone eats. That deal is over.
The bots still take your words. They just stopped sending the humans.
Search is no longer a distribution channel for your content. It is a distribution channel for the answer. And you are not the answer. You are the training data.
If your whole plan is rank for the keyword, you are feeding the machine that is replacing your traffic.
What are you building that a crawler cannot resell?
The move. A dry say-vs-reality bit that lands the crawler-ratio point; shareable because it's true and funny.
One of the things Alex keeps saying about go-to-market distribution. See the rest →