If your last post flopped, you probably blamed the writing. You were probably wrong.
I posted the same thing twice. First time, 200 views. Second time, just under 400,000.
Same words. Same face. I changed the first three seconds and where I posted it. That is it.
Most people think they have a content problem. They rewrite, re-record, start over.
Almost always it is a distribution problem wearing a content costume.
Your idea is not dead. It is undistributed.
Before you bin the thing that flopped, ask one question. Did it actually reach anyone, or did you post it and pray?
Try it this week. Take one old post, rewrite only the first line, and put it somewhere new.
The move. Don't scrap flops: rewrite only the first 3 seconds and repost elsewhere. Treat it as distribution, not content.
One of the things Alex keeps saying about go-to-market distribution. See the rest →