Meta just launched a Reddit-style app called Forum. It is not for users. It is for AI.
AI engines assemble their answers from community threads, so the platforms are now racing to own the layer the models actually read.
The strategic read for B2B: your category's AI answer is being written in community threads right now, mostly without you.
One move this week: take the five questions a buyer would ask an AI before choosing you, find the three closest community threads, and leave one genuinely useful answer under your real name.
Expect early signals in 30 to 60 days. It is a loop, not a launch.
You are not writing posts. You are writing tomorrow's citations.
Where does your buyer actually ask their questions?
The move. Educational - communities as the citation surface, one concrete move this week with an honest timeline.
One of the things Alex keeps saying about go-to-market distribution. See the rest →