LinkedIn quietly turned down the volume on generic posts this month.
The June update reduces visibility for content that looks automated, generic, or short on original perspective.
Half of B2B founder content is AI-drafted right now. So entire pipelines went quiet at once, and everyone is blaming the algorithm.
The test I use: delete every line that could have been written about any company. Whatever survives is the post.
And original perspective is concrete, not a vibe: one number, one date, one moment that actually happened to you.
The algorithm is not punishing AI. It is punishing generic.
How many of your last ten posts would survive the delete test?
The move. Educational - the delete-the-generic test that keeps founder content visible after the June update.
One of the things Alex keeps saying about go-to-market distribution. See the rest →