If you are still celebrating your Google rankings, I need to ruin your week.
When an AI Overview sits on top of the results, organic click-through drops 61%.
So the number one spot you fought years for now loses two thirds of its clicks to a box that did not exist eighteen months ago.
I get it. Ranking felt like the finish line for two decades. It is not anymore.
Ranking gets you into the race the AI runs before the human ever scrolls. The win is being the source the answer is built from.
Audit it honestly. Of your top ranking pages, how many sit under an AI answer eating the click before anyone reaches you?
That number is your real exposure.
The move. Stop optimizing to rank (the click is dying), optimize to be named in the AI answer.
One of the things Alex keeps saying about go-to-market distribution. See the rest →