← Ideas Distribution 2 min

Half your AI presence isn't on your site

You keep rewriting your own website to show up in AI answers. Here's why it's barely working. Most of the answer isn't coming from your site at all.

You keep rewriting your homepage to show up in AI answers. Here is why it is barely working.

Someone analysed 6.8 million AI citations. Your own website was about 44% of them. The rest came from listings, comparisons, and community threads.

So when you only polish your own pages, you are fighting for less than half the answer.

The other half is written by other people, in places you do not control, right now, mostly without you.

One move this week: take the five questions your buyer asks an AI before choosing you. Find the three community threads or comparison pages closest to them. Leave one genuinely useful answer under your real name.

Not a pitch. The actual answer.

Expect early signals in 30 to 60 days. It is a loop, not a launch.

Where does the AI actually read about your category?

The move. Educational - most AI citations aren't your site, so the move is to earn presence in the off-site pages models read.

The 6.8M-citation analysis: first-party sites are only 44% of AI citations. Half your findability lives off your domain.


One of the things Alex keeps saying about go-to-market distribution. See the rest →

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