Most people pick one content format and wonder why growth stalls. Here is the stack I use instead.
Three jobs, three formats.
Video buys reach. It travels fast and dies in a day.
Writing buys trust. It compounds for years, because people screenshot it and send it on.
Curating other people buys leverage. You borrow credibility you did not have to earn.
The mistake is choosing one. The move is stacking all three on purpose. Video to get found, writing to get trusted, curation to get bigger than you alone.
Which of the three are you skipping?
The move. Stack three asset types on purpose: video for reach (decays), writing for trust (compounds), curation for borrowed leverage.
One of the things Alex keeps saying about go-to-market distribution. See the rest →