New platform, new ad account, new agency. The hunt is always outward. And all the while the most trusted channel in the business sits switched off: your employees, your happy customers, your own camera roll from the last year.
A bored employee with a phone out-markets a polished brand account, because people trust a person over a logo. You have ten of those people inside your company. You are just not letting them post.
Why it stays off
Usually fear. Brand guidelines, approval chains, the worry that someone says the wrong thing. So you trade the one thing the feed actually rewards, a real human, for the one thing it now buries, a polished corporate account.
The move
This week, pick one employee who genuinely likes the work and let them film one honest thing. No script, no brand police. That is a channel you already pay for and have never turned on.
Who in your company should be posting, and what is actually stopping them?
Alex Muresan hosts Sell That S*it!, where VC partners take apart how one company got from one stage to the next. Season one is filming now. Get episode one →
Part of the stage playbooks: what to do for growth at pre-seed, seed, Series A, Series B and Series C. The glossary →