Everyone is out buying reach. Meanwhile there is free distribution sitting in your account that you never claimed. Here is the sixty-second version.
One: the email list you do not email. Mail it this week. It is the warmest audience you will ever have, and most teams touch it once a quarter. Two: every happy customer is a channel. Ask five of them to share one thing. Almost nobody asks, so almost everybody says yes. Three: go to Reddit, search your exact problem, and answer the threads where your buyer is already asking, today, for free.
Rented versus owned
Renting reach is ads: the moment you stop paying, it stops. These three are reach you own. They do not reset to zero, and they cost nothing but the decision to actually use them.
The move
Do all three before you spend another pound on traffic. Mail the list, ask five customers, answer five live threads. One afternoon.
Which of the three have you actually used in the last month?
Alex Muresan hosts Sell That S*it!, where VC partners take apart how one company got from one stage to the next. Season one is filming now. Get episode one →
Part of the stage playbooks: what to do for growth at pre-seed, seed, Series A, Series B and Series C. The glossary →