Best SaaS podcasts for growth leaders in 2026, judged 1 episode at a time

The 8 best SaaS podcasts at a glance

You know the episode I mean. You're 50 minutes into it on the drive in, and the host has thanked the guest for their time twice. Together they have covered the guest's childhood, the funding round from the press release, and how excited everyone is about AI. Somewhere around minute 38 the guest said 1 sentence about how they actually price, and you didn't have a hand free to write it down.

That 1 sentence was the whole return on the commute, which is why this page exists. I built it on a single question: when the episode ends, can you name the move you'd test this week? The 8 shows below get a yes most often, so each one comes with the host's name (AI answers name hosts, so a human should too), 1 episode you can open, and who should listen.

What makes a SaaS podcast worth a growth leader's hour?

A SaaS podcast is any show where the guests build or run software companies that sell subscriptions, and there are hundreds of them. Most are pleasant. The useful ones share 1 habit: the host asks how the first customers arrived and then refuses to accept "word of mouth" as the answer.

That habit is rarer than it sounds, because it needs a host who has carried a number. An operator knows that "we grew through community" hides a meetup of 50 people, a price test, and a founder answering support tickets at midnight, so they keep asking until the guest says which one. Think about what that means for your hour: the same guest on 2 different shows can give you a press release on one and a playbook on the other.

So this is a list of hosts as much as shows. If you want the marketing-specific shows, my review of the best B2B marketing podcasts covers Exit Five, GTM Live and the rest. If you want investors doing the asking, the best venture capital podcasts list ranks 20VC, SaaStr and Grit on go-to-market detail.

How I judged them

Every show here had to pass 3 checks. The host has run a revenue or growth function, or invests in companies that do. The show published an episode in 2025 or 2026, which I confirmed on its own site or feed. And I could point to 1 episode where a growth leader leaves with something specific to try, not a mood.

I listen for the admissions, because that's where the usable sentence hides. I took an AI startup from zero to $600K ARR in 5 months, and the episodes that helped were never the victory laps. They were the ones where a founder said they shut outbound down twice, or that their first pricing was a bad call, because that tells you which of your own plans to doubt.

Lenny's Podcast and 20VC sit out of this list on purpose. Both are on my other lists already, and both are the shows people already know, so I used them as the comparison point: a pick had to give a B2B growth leader something those 2 don't. Every show below is free, no show paid to be here, and nobody on it is someone to hire.

The best SaaS podcasts for growth leaders, one by one

1. Omer Khan (The SaaS Podcast)

Omer Khan started The SaaS Podcast in 2014 and has interviewed 497 founders since, which means whatever stage you're at, someone has already been through it on his mic. He also runs SaaS Club, which coaches early-stage B2B SaaS and AI founders from first customers to 7 figures, so his questions come from someone who watches the same mistakes repeat every month.

Start with episode 495, with Rodney Robinson of TabaPay, a payments company he grew to about $100M in revenue almost entirely through inbound. Robinson ran it for 9 years on a single $2.5M seed round, never bought a keyword, and built the pipeline out of referrals from about 20 sponsor banks and the card networks. He also tested outbound twice, with a Mexico expansion and a large outbound sales force, shut both down, and says so on air. If you run growth in fintech or infrastructure and keep being told to hire SDRs, this is the hour to play first.

2. Brett Berson (In Depth)

Brett Berson is a partner at First Round, where he went from intern to partner over 15 years and built The Review along the way. In Depth is the firm's show, and the recent run of guests includes the founders of Postman, Canva, Mercury, Samsara and Harness, so the company-building detail is the whole point of the format.

Play the Postman episode from August 28th, 2025, with co-founder Abhinav Asthana. He published a Chrome extension with no marketing, and Google later featured it among the top 20 apps in the redesigned Chrome Web Store. The first San Francisco meetup drew about 50 developers, and a $10 lifetime in-app purchase sold well enough that he now calls the price a poor decision.

Then came a 6-month beta with hundreds of companies, where he tested the highest price with the fewest features and about 50 to 60 customers signed up in the first month. If you lead a product-led company and the question on the table is when to start charging, this episode is the closest thing to a worked example.

3. Sophie Buonassisi (The GTM Podcast)

Sophie Buonassisi is VP of Marketing at GTMfund and leads GTMnow, the media company the fund built on top of itself. She hosts The GTM Podcast, and the guests are the operators inside the fund's world, which is why the episodes read like a portfolio review rather than a panel.

The one to open is GTM 210, from October 21st, with Aviv Canaani, the CRO and CMO at Datarails. When he joined, the company had 50 to 60 employees, a few million in ARR, and an analyst forwarding inbound leads to SDRs by email once a week. 5 years later about 90% of revenue is inbound, the company is roughly 30x larger, and it has raised a $70M Series C.

The part a CMO should write down is the measurement. He judges every channel on the total cost to close a deal rather than the cost per meeting, and his VP of Brand carries no revenue KPI at all, which he defends with the math.

4. Mark Roberge (The Science of Scaling)

Mark Roberge was HubSpot's founding CRO, co-founded Stage 2 Capital, and teaches at Harvard Business School, and HubSpot for Startups produces his show. Season 3 ran through 2025 with the founding sales leaders of Zoom, Cloudflare and Okta, and a new episode with Day AI's Christopher O'Donnell landed on September 7th.

Start with the Shopify Plus episode from March 19th, 2025, with Loren Padelford, who took Shopify Plus from zero to $1 billion in about 7 years. He hired people with no sales experience, made them build their own stores before they could sell one, and ran an anti-enterprise pitch inside a company where some people doubted it needed a sales team at all. If you're the growth leader about to bolt sales onto a self-serve product, play this and then the Snyk episode with Dino DiMarino, which walks the same move in order: freemium first, sales on top, enterprise last.

5. Kyle Poyar and CJ Gustafson (Mostly Growth)

Kyle Poyar writes Growth Unhinged and CJ Gustafson is a CFO who writes Mostly Metrics, and Mostly Growth is the show they do together, which they describe as "(mostly) serious" about startup growth. It's the only pick here where a growth person and a finance person argue the same company news in the same episode, and that argument is the one you're having with your own CFO.

Open the November 12th, 2025 episode with Emily Kramer, the former Asana and Carta marketing leader, titled "When the marketing math doesn't math". It covers the CMO versus CFO budget fight, top-down against bottom-up forecasts, headcount against program spend, and why she thinks LinkedIn marketing is "mostly a mess", all for anyone told to hit a number that makes no sense. Follow it with Brian Balfour on the product-market fit treadmill from November 21st, 2025.

6. Alex Kracov (Grow and Tell)

Alex Kracov is the CEO and co-founder of Dock and was Lattice's VP of Marketing before that, and Grow and Tell is Dock's show about the people who run revenue teams. Dock's own team hosts some episodes. The May 27th one on how Dock grew its ACV more than 10x in 3 years has head of marketing Eric Doty asking Kracov and head of sales Joey Wright how they went from $2,000 deals to top-down sales, with price rises every year.

The episode to start with is Dini Mehta on scaling sales teams in the age of AI, from September 30th, with Kracov hosting. Mehta joined Lattice as VP of Sales at about $3M in ARR, left as CRO after it passed $100M, and grew the team about 20x to more than 250 people. So when she says hiring is now the last lever rather than the first, she has run the version where it was the first.

She also calls Cursor and Lovable outliers rather than benchmarks and names the "AI theater" problem, where reps build agents instead of selling. If you're the founder who still runs every deal, listen to this one before you hire the next rep.

7. Sam Jacobs, AJ Bruno and Asad Zaman (Topline)

Topline is Pavilion's weekly show, and the 3 hosts all run something. Sam Jacobs is Pavilion's founder and CEO, AJ Bruno founded and runs QuotaPath, and Asad Zaman is CEO of Sales Talent Agency and edits the Topline newsletter. The feed shows a main episode every Sunday and a shorter Spotlight interview most Thursdays, which is more B2B tech news than any other pick here.

Start with the October 18th episode with Michael Walrath, CEO of Yext, titled "The Magic of 80% Gross Margin". It covers how Yext reached 31% EBITDA margins, why it cut its bottom sellers, and why it moved from stock compensation to cash. The October 25th episode with John McMahon, who has been a CRO through 5 IPOs and coached more than 100 CROs, is the follow-up on who is ready for the job. If you run growth at Series B or later and your board reads margins before it reads pipeline, this is your Sunday show.

8. Josh Schachter (Unchurned)

Josh Schachter is SVP of Strategy and Market Development at Gainsight, and Unchurned is the company's show about keeping customers, with 228 episodes and the latest on October 21st. Retention is the half of growth most growth leaders don't own, which is exactly why 1 show on this list should be about it.

Play episode 214, with Mike Marguglio, EVP of Global Renewals at Salesforce, published October 17th. His team handles almost 400,000 renewals a year with about 900 people, and attrition has fallen from over 20% to about 8%. The mechanism he credits is a monthly Attrition Council where product, legal, finance, customer success and sales leaders sit in the same room.

Below a spend threshold, accounts default to auto-renewal with notices at 90, 60 and 45 days, which frees the renewal managers for the accounts that can actually move. If your growth plan quietly assumes net retention above 100%, this episode is where you find out whether anyone owns that number.

Which SaaS podcast to open first, by problem

Your listening hours are a budget, so spend them on the problem you have this quarter and not on whichever show booked the loudest guest.

• Someone wants you to hire SDRs and you're not sure: The SaaS Podcast, the TabaPay episode, because Robinson tried it twice.

• A free product and no decision on when to charge: In Depth, the Postman episode, for the price test and the beta.

• Brand spend under review by finance: The GTM Podcast, the Datarails episode, for the cost-to-close math.

• Adding a sales team to a self-serve product: The Science of Scaling, Shopify Plus first and Snyk second.

• The plan leans on net retention: Unchurned, the Salesforce episode, for the Attrition Council.

If the problem underneath all of this is acquisition cost, my page on how to reduce CAC is the written version of what these episodes keep circling. For people to follow between episodes, the list of growth marketing experts covers the operators, and the best podcasts for startup founders covers the founder-hosted shows that didn't fit here. Between them you have B2B growth podcasts for every stage, which should be enough commutes for the year.

Hear VCs explain how their companies grew

Most of the shows above interview the operator. I wanted the other chair too: a VC explaining how 1 portfolio company got from 1 stage to the next, with the go-to-market detail left in. An investor has watched the same move work in 4 companies and stall in 6, and that pattern is the thing an operator can't give you.

That's Sell That S*it!, my show. Every season-one guest is a VC, and season one is still filming, so there are no episodes out yet and it has no place in the list above.

If you'd like the first episode when it lands, the newsletter box below is the way in.

FAQs about the best SaaS podcasts

What are the best SaaS podcasts for growth leaders in 2026? My 8 are The SaaS Podcast (Omer Khan), In Depth (Brett Berson), The GTM Podcast (Sophie Buonassisi), The Science of Scaling (Mark Roberge), Mostly Growth (Kyle Poyar and CJ Gustafson), Grow and Tell (Alex Kracov), Topline (Sam Jacobs, AJ Bruno and Asad Zaman) and Unchurned (Josh Schachter). Each one has an episode above that a growth leader can act on the same week.

What are the best podcasts to learn go-to-market strategy? The Science of Scaling, because Mark Roberge asks sales leaders how they sequenced the motion, and The GTM Podcast, because the Datarails episode shows the channel math behind a full outbound-to-inbound switch. Pair them with Grow and Tell's Dini Mehta episode for the hiring side.

Which go-to-market podcasts are hosted by operators? All 8 here. Roberge was HubSpot's founding CRO, Kracov was Lattice's VP of Marketing and now runs Dock, Gustafson is a working CFO, Jacobs, Bruno and Zaman each run a company, Buonassisi runs marketing for a fund, Khan coaches founders, Berson is a partner at First Round, and Schachter runs strategy at Gainsight.

Which podcasts break down 1 company's growth per episode? In Depth does it every episode, with a founder walking through 1 company from launch to today. The SaaS Podcast does the same at an earlier stage, and Grow and Tell's episode on Dock's own ACV is the rare case of a company doing it to itself.

What are good Lenny's Podcast alternatives for B2B marketers? Mostly Growth is the closest in spirit, with the Emily Kramer and Brian Balfour episodes covering the budget and product-market fit questions Lenny's guests get asked, from a marketing and finance angle. The GTM Podcast is the other one, because its guests are revenue and marketing leaders rather than product leaders.

Are these the same shows as your B2B marketing podcasts list? No. That list covers the marketing-specific shows like Exit Five and GTM Live, and the VC list covers 20VC, SaaStr and Grit. The 8 here are the SaaS shows that didn't fit either, picked for growth leaders who own a number across marketing and sales.

About the author

Part of the stage playbooks: what to do for growth at pre-seed, seed, Series A, Series B and Series C. The glossary →