Built it. Sold it. Lost it. Rebuilt it. Now I do yours.
Born in Romania. A national-champion athlete before I was old enough to know better, which is where I learned that the people who win early are rarely the ones doing what everyone agrees is sensible.
I built and sold companies in fitness, wellness and play. Five of them. I made a small fortune, and then I lost it. So I left: four years traveling the world, learning how people actually live and make decisions until I'd earned a perspective worth trusting. I came back sharper, with one conviction that survived everything.
The market doesn't reward the loudest. It rewards the one who's right early. Today I do growth and go-to-market for founders and teams who don't want the safe, average, everyone-else version. The kind of growth that looks reckless until it looks obvious.
Not a framework I bought. The way I actually operate, drawn straight from what I believe. It is how I run Native Organic Distribution.
Strip the business back to first principles and look for the thing the consensus is missing. The right answer usually looks slightly wrong to everyone running the standard playbook. That is the signal, not the warning.
DiagnoseTurn the move into a content and brand engine you own, not attention you rent. A real point of view, a channel that can't be priced out from under you, and a founder worth following.
BuildWire it so it keeps paying after the budget stops. Lower CAC over time instead of higher. Systems that work at draft one hundred the way they worked at draft one.
CompoundBuilt it. Sold it. Lost it. Rebuilt it.
I take on a small number of founders and teams at a time. If the problem is interesting, I'll make time.
