Find the contrarian move.
Strip the business back to first principles and look for the thing the consensus is missing. The right answer usually looks slightly wrong to everyone running the standard playbook. That is the signal, not the warning.
I bet on the move
before the room agrees.
Born in Romania. A national-champion athlete before I was old enough to know better, which is where I learned that the people who win early are rarely the ones doing what everyone agrees is sensible.
I've founded 4 companies and sold 2. The first was a physical entertainment center I built to 60 employees and $2M a year in my early 20s. I made a small fortune, and then I lost it. So I left: four years traveling the world, learning how people actually live and make decisions until I'd earned a perspective worth trusting. I came back, grew a media company to an 800K audience on organic alone and sold it in 2026, and took an AI startup from zero to $600K ARR in 5 months.
The market doesn't reward the loudest. It rewards the one who's right early. Today I'm Founding Head of Growth at Reach, and I host Sell That S*it!, where VC partners take apart how one company got from one stage to the next.