You do not have a content-ideas problem. You have too many, and that is the problem.
The best distribution people do not have more ideas than you. They have fewer, said more ways.
Chris Walker built an audience repeating basically one demand-gen truth for years. Justin Welsh turns one idea into five posts a week.
Audiences do not remember what you said once. They remember what you said until it stuck.
So pick one belief you would defend in an argument. Just one.
Monday teach it. Tuesday tell a story where it played out. Wednesday take the contrarian side. Thursday list the ways people get it wrong. Friday predict where it goes.
Same idea, five doors. A week of content from one sentence.
What is the one belief you would run all week?
The move. Educational - the one-idea-five-formats content engine, drawn from Walker and Welsh, so you stop chasing new ideas.
One of the things Alex keeps saying about go-to-market distribution. See the rest →